10|20 Obsessions : Iro jackets

February 11, 2013

Photographed by Phil Oh
We have fallen in love with french brothers Laurent and Arik Bitton's timeless jacket and blazer designs. Their background in the music industry lend to their jet-setting, on trend yet timeless designs. They gained experience in fashion while running the family's business, and in 2002 decided to launch their own line. IRO owes its name to the Japanese word for "color," and the Bitton brothers combine rich fabrics with chic-leather attitude.